About Us

Welcome to Dubai Fragrance

At Dubai Fragrance, we bring the captivating spirit of the Middle East to your doorstep. Our perfumes are hand-selected from the heart of Dubai, known globally as the hub of luxury perfumery. Each scent in our collection is chosen for its quality, authenticity, and lasting impression — a perfect fusion of traditional Arabian richness and modern elegance.

We take pride in offering premium, long-lasting fragrances made from the finest ingredients, carefully crafted to suit both men and women. Whether you seek bold oud, delicate florals, or sweet musk's, Dubai Fragrance offers a scent experience unlike any other.

More than just a perfume store — we are a destination for fragrance lovers seeking sophistication, exclusivity, and true luxury in every bottle.

Our Story

Dubai Fragrance was born from a deep passion for the artistry of Middle Eastern perfumery. Inspired by the elegance and depth of Dubai’s world-renowned scents, we set out to bring that same luxury experience to fragrance lovers here in New Zealand & around the world.

Every fragrance we offer has been personally sourced, tested, and curated to reflect the beauty, culture, and craftsmanship of Arabian perfumery. From high end brands such as Afnan, Lattafa, Paris Corner and more, what started as a love for exquisite scent has grown into a boutique that values authenticity, quality, and individuality in every bottle.

 

Based on 163 reviews
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Its a perfect date night scent,kind of mature with a whiskey,chocolaty,woody leathery smells and a hint of Vanilla,do not over spray on this one,this stuff got class and i just need to get use to the scent profile,not everyday wear tbh,but still good

Opening with a burst of citrus,refreshing and dry down with a hint of coconut milk,flowery note which remind me of the discontinued virgin island water the OG...

I had high expectation from this product, the opening is amazing and even drydown, but the lasting is max 1 hr or a bit more.
This review is for product ony and not for the business, people at Dubai Fragrance are amazing and friendly

Insane and powerful aroma. Warm and sweet. Perfect for the night

S
Eclaire by Lattafa
Shanaye Materoa

Smells amazing long lasting having people ask what perfume I’m wearing

m
Aquatica by Rayhaan
mike murphy

excellent fragrance exactlly how i remember VIW

Perfumeis so beautiful the fragrance is divine 💯

Love it ! Strong and lasting perfume, my wife loves it too!

Love this perfume everything is amazing the bottle feels like its really expensive and the juice is so good and the price is a affordable win win win

W
Yara by Lattafa
Windell Reyes

I loved it 😍

S
Angham by Lattafa
S MCCLENAGHAN

Love, love my Angham! The scent is so amazing and it definitely turns heads.

Love my perfumes most definitely going to be getting more 💜💜💜💜

Gift for my daughter & she will love it

T
Hawas Diva by Rasasi
Tania Ogilvie

Gorgeous scent, love it

Smell not lasting at all.

awesome 👌 👏

T
Angham by Lattafa
Toni Wihongi

I smell delicious

Decent and long lasting

Nylar Suede is perfect for me.
Sublet yet intense, aromatic, slightly spicey reminds me of balmy nights and fresh sea breezes.

In short, I wasn't sure about it when I purchased, but now its my I favourite.

Thank you.

A wonderful fragrance. Thank you

Amazing perfume! Smells great! I have bought 3 perfumes from Dubai Fragrances and I have been complimented on all three perfumes. You must get their Fragrances!

W
Atheeri by Lattafa
Windell Reyes

My new favorite! 🥰🥰🥰

Absolutely love my new perfume and the service was excellent. Will def be back to buy another beautiful perfume

J
Her Confession by Lattafa
Jasmine Chivers

Smells amazing and lasts all day