About Us

Welcome to Dubai Fragrance

At Dubai Fragrance, we bring the captivating spirit of the Middle East to your doorstep. Our perfumes are hand-selected from the heart of Dubai, known globally as the hub of luxury perfumery. Each scent in our collection is chosen for its quality, authenticity, and lasting impression — a perfect fusion of traditional Arabian richness and modern elegance.

We take pride in offering premium, long-lasting fragrances made from the finest ingredients, carefully crafted to suit both men and women. Whether you seek bold oud, delicate florals, or sweet musk's, Dubai Fragrance offers a scent experience unlike any other.

More than just a perfume store — we are a destination for fragrance lovers seeking sophistication, exclusivity, and true luxury in every bottle.

Our Story

Dubai Fragrance was born from a deep passion for the artistry of Middle Eastern perfumery. Inspired by the elegance and depth of Dubai’s world-renowned scents, we set out to bring that same luxury experience to fragrance lovers here in New Zealand & around the world.

Every fragrance we offer has been personally sourced, tested, and curated to reflect the beauty, culture, and craftsmanship of Arabian perfumery. From high end brands such as Afnan, Lattafa, Paris Corner and more, what started as a love for exquisite scent has grown into a boutique that values authenticity, quality, and individuality in every bottle.

 

Based on 63 reviews
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The owners are so friendly and u can get your dream perfume for a cheap price and they have a lot of giveaways in the end of the month. You must try to go there.

It a really good fragrance and the 3 people there made it some much easier to pick and help out which was great also great

the fragrance was so good

Absolutely love it. Very long lasting and many people love the smell it was very comforting. Got a lot of compliments💯

The fragrance is great. It’s very long lasting and I love it. Will buy again next time😍

Was great

Ordered mine last week and im loving it🥰🥰🥰. New fave perfume 🤍✨ Smells sooo good + lasts all day 🌸🥰 and it even came with a handwritten note, such a thoughtful touch 🫶🏽💌 thank you team❤️

Received my perfumes today - Nyla, Khamrah and Nebras. The boxes/packaging is stunning but the perfume!!!!! 🥰😍 Khamrah is my absolute fave. Will definitely be ordering more from this store. Great service and shipping, thanks Ryan! S x

Love this scent. On my skin, it opens with notes of pineapple and mellows into a musky, layered sweetness with a great deal of evocative depth. It lasts for ages! The packaging is also divine.

Love it

A
Haya by Lattafa
Adrianne Maule

Lovely fragrance. But the service was also great at dubai fragrance. First visit and i will be back

R
AHL by Ahmed Al Maghribi
Rathan Paul Harshavardan

I love it. It's the perfectflanker to Marj and given the concentration of perfume oils lasts very long.

I love this perfume, smells amazing 😍

P
Hawas for him by Rasasi
Phillip Pellett

So I tried out my new spray and my wife was like.. has one of your friends just been over? And at first I was confused. Then she explained that she could smell a really nice cologne that wasn’t mine. So def on to a winner with the Hawas For Him

Fresh and warm

I love ❤️ it to so nice .recommended to anyone . Perfect for Me😘😘❤️❤️👌👌

I LOVE THIS PERFUME SO NICE AND VERY POPULAR IN TIKTOK.100 PERCENT AUTHINCITY.ITS TAKE LONGER THE SMELLS ON YOUR BODY. RECOMMENDED. 👌🫶🫰❤️❤️

Highly recommended!! So feminine and classy🌸💖 love the packaging and the bottle fits my aesthetic so well 🫶🏽

My favorite sweet caramel perfume!! Smells so delicious and last for a whole day on my skin !!🫶🏽🫶🏽

🌹✨ Rose & Musk smells absolutely gorgeous—fresh, classy & long-lasting! 💖 Dubai Fragrance NZ is the best 😍👌 Authentic perfumes, great service & such an easy shopping experience! 🛍️💯

Very nice fragrance

I don’t like it I LOVE it, it is an amazing smell and it last for a long time. :)

Very nice perfume. Reasonable price.

Hello
Thank you so much for this wonderful fragrance
I absolutely love Ameerat Al Arab by Lattafa. The fragrance is so elegant, rich, and long-lasting — it leaves a beautiful impression everywhere I go. The scent feels both luxurious and comforting, making me feel confident and special. I truly appreciate the quality and care put into creating it. Thank you for such a wonderful perfume that brightens my day and brings so many compliments.

Warm regards,
Nebila